How to Build Landing Pages in Kajabi in Minutes (for real!)
Building a landing page for high conversions requires strategies that even some of the pros don’t use.
And learning the tech on a platform like Kajabi is one thing.
But did you know that to create sales pages, landing pages, or knowing how to build sales pages also takes some marketing, copywriting, and design skills as well?
Don't worry. I've got you covered on Kajabi and all things landing pages, my friend!
For those of you who are beginners and maybe new to the online world, you may be asking yourself . . . what's a landing page?
A landing page is designed specifically with one goal in mind: to get some sort of conversion from your audience.
That could be to get them to sign up for your email list, or it could be to actually get them to buy something that you have for sale on that landing page, which is also called a sales page.
Landing pages have just that one goal: to convert someone to a sign-up on your email list, a sale, or something like a phone call or strategy call.
In this video, I’ll show you around inside Kajabi and how to quickly and easily build a simple landing page for your lead magnet. Along the way, I’ll also be giving you expert advice on writing copy, best practices for design and images, and the importance of captivating headlines. Click on the link below to watch the entire tutorial.
HERE ARE SOME KEY TAKEAWAYS FROM THIS VIDEO TUTORIAL:
- Captivating headlines are the most important element on your landing page. Spend about 50% of your time on this one piece if you want a landing page that converts.
- Four out of five people only read the headlines! That’s 80% of your audience. So make sure they’re telling the entire story and that multiple headlines (called crossheads) all link together in a cohesive way.
- Background images that perform the best will have a photo of you, especially if you are an important part of your brand. You should be looking directly at your viewer or at the words directing them to sign up, click to join, or click to pay and check out.
- Landing pages should never have a menu, multiple calls to action, or links going elsewhere. They should have one clear CTA and purpose.
- You can have a footer where you link to the Terms and Conditions and Privacy Policy. (In fact, you might be breaking the law if you don’t. Watch the video for details!)
- Keep the width of your text and images to 800-900 pixels across. This is something that most of the “online experts” and “gurus” don’t even practice. In the video, I explain why.
